100% mp3 compatible

The BBC News website reported yesterday that some of the largest online music sites in Britain have gotten together and created a “MP3 compatible” logo which will show customers that the music they buy from the sites involved will be playable on any mp3 player, DRM free. I couldn’t find the logo on either 7digital, Woolworths or HMV, but perhaps their designers deemed it unfit for display since it’s not exactly pretty to look at?
I guess this is good for people still unaware about the difference between protected and unprotected music formats but those people are also likely to belong to the “As long as I can play it on my iPod I’m happy” category, and therefore won’t care very much about something like this. But still, it can’t hurt!